Video & Social Media help find missing Essex Woman.

Wow. We got a call from a friend at Comcast who's daughter had been missing from Essex since May of this year. Turns out she had last been seen boarding a train from DC to Phoenix. Her employer stepped up and offered airtime for a PSA asking for information. We produced a simple 15-second spot for her to run in the Phoenix area as well as elsewhere. (Thank you to Comcast for stepping up for one of your own. That was great to hear).

As we were prepping the tapes, we started talking about other things she could do to get the word out quickly and to mobilize people directly. We encoded a smaller version that she could then email, have people post on facebook pages, tweet links, etc.

She's been missing since May. Her mom has been using all the traditional avenues to find her, but has met roadblocks, resistance and beauracracy along the way.

Here's the best part:
In just a few hours today, she had friends forwarding her email with the video, posted on Facebook pages, etc and got the call she had been waiting for.

One of the recipients recognized her face and immediately called the Phoenix Police. She has been found, and she is safe.

That my friends is the power of Social Media. We are thrilled that they have a happy ending.

Thanks to everyone who posted the video, forwarded emails, tweeted. Wow.